Are you riding the digital wave in Saudi Arabia?
Digital is taking over our lives! the good way of course, however are you on top of the digital development? 91% of Saudi Arabia’s population are internet users! 88% of them use the internet on daily basis to complete their day to day tasks, from shopping, governmental registrations, banking and so on. the vast majority of them are between the ages of 25 – 34.
Today we would like to share with you few insights that reflects the digital evolution in the Kingdom of Saudi Arabia, what makes it a great place for tech companies start-up, the perfect place for those who would like to build their online business, or transform their current business to a true digital business, and also the next steps you need to think about in order to ride this wave and make the best out of it.
From these numbers, you can notice the growth of digital users in the kingdom clearly year after year and it indicates that this is the direction everyone is following, the direction everyone wants, thinking digital is the future, and if you don’t digitise yourself, your brand, and your business you will be left behind.
Research shows that people in Saudi Arabia are spending 6h 45m on average on the internet everyday, 66% of the people prefer to complete their tasks digitally whenever possible, which makes it comprehensible that what businesses should be focusing on right now is how to digitise! and how to deliver the best user experience.
- (reference; hootsuite country digital report 2018)
In this day and age, based on this environment and these significant numbers, looking at the people’s buying behaviour and habits, how they complete their tasks, it is more important than ever to embed technology in all aspects of your business, as it is the main mean of communication and interaction. It connects you and your people to your target audience, facilitates an easier access to your services or products, and saves you and you customers a lot of time and effort.
If you are part of a governmental entity, a business owner, or in charge of a business , started your digitisation or thinking about it, below are some of the points you should consider, in order to enable your business and prosper.
Digitising your business
But what does that mean? Is it that your business only needs to be present digitally, available for people to reach and available at their fingertips? this will definitely give you a chance to benefit from this digital age! But is that what it means to digitise your business? The answer is No! some of the elements that will make your business truly digital are:
1) Having the perfect digital business process
Leverage digital to improve operational excellence, and create processes that change the business and improve your enterprise services, and operational excellence (HR, Finance, Maintenance etc.)
2) Creating an outstanding customer experience on your digital channels/platforms
Design your digital customer experience in a way that will engage the clients/users and makes their lives easier, which in turn will create loyalty and drive the word about your business.
3) A digital workplace
Building a digital workplace will create a work environment that helps your employees become more organised, effective, agile, and surely will make cooperation much easier.
Thank you for reading this article, we would be delighted to hear your thoughts in the comments section.
P.S. if you’d like more information about any of the topics above please do not hesitate to contact us.
- hootsuite country digital report 2018 https://hootsuite.com/pages/digital-in-2018